Hyundai Motor Europe achieved a 4.2 percent market share in the European market (EU, EFTA, UK, Eastern Europe, and Turkey) in 2025, selling 603,542 passenger cars. Demonstrating strong performance, Hyundai continued to strengthen its position in the electric vehicle segment, recording a 24 percent growth in sales volume.
Fully electric vehicles (BEVs) were the main driver of growth with a 48 percent increase, while Hybrid (HEV) and Plug-in Hybrid (PHEV) models also saw an 11 percent increase. Hyundai made solid progress in Europe's increasingly dynamic market environment, with fully electric sales accounting for 18 percent. Additionally, Hyundai expanded its customer base in two key sales channels: retail sales increased by 2 percent, and fleet sales grew by 4 percent compared to the previous year.
Strong Performance in European Markets
In 2025, Hyundai achieved significant success in key European markets. In the UK, sales volumes continued to grow, reaching 93,124 units, the second-highest result in the country's history, and climbing from ninth to sixth place in the passenger car market. In Germany, Hyundai became the best-selling Asian brand in the passenger car segment with 92,890 sales and a 3.3 percent market share. Electric vehicle registrations increased by 49 percent, with the EV ratio reaching 27 percent.
In Italy, market share remained stable at 3.0 percent with 47,046 units sold. Thanks to the increase in EV sales, the EV ratio rose 9 points above the market average. In France, Hyundai ranked among the top 10 brands with a 2.8 percent market share and 45,623 sales. Furthermore, in France, Hybrid Electric Vehicles constituted 35 percent of sales, surpassing the market average of 22 percent.
10 Percent Increase in Turkey
In Turkey, where it has a production facility, Hyundai increased its sales by 10 percent in 2025, reaching a total volume of 67,368 units and securing sixth place in the passenger car market. Hyundai has been continuously producing in Turkey since 1997, thereby contributing to the country's economy and employment.
These figures stand out as strong indicators of the success of Hyundai's electrification strategy. The INSTER ranked second among A-segment electric vehicles in the region with total sales of 33,917 units. The INSTER was named the 2025 World Electric Car, while the IONIQ 9 won the 2026 Premium Car of the Year award in Germany. The TUCSON, available in HEV and PHEV versions as well as an internal combustion engine option, leads the compact SUV segment in Europe's retail sales channel with a 5.3 percent market share.
Fully Electric Product Range by 2027
In line with its deepening electrification strategy, Hyundai continues to expand its electric product portfolio. Hyundai plans to launch 5 new models within the next 18 months, three of which will be positioned in the B-segment to meet European customer needs. Among these models is the IONIQ 3, which will celebrate its world premiere at Milan Design Week in April 2026. Following this, Hyundai's product range will become one of the most comprehensive EV product lineups in the market, featuring 7 BEVs, from the smallest INSTER model to the STARIA Electric.
While approximately 80 percent of its current models already have an electric version, Hyundai aims to electrify all its models by 2027. Hyundai is working on a comprehensive technology roadmap to continuously improve its electric and hybrid performance.
The IONIQ 3 will be produced at the brand's factory in Izmit. Hyundai has invested 250 million euros in its Izmit production facility for a redesigned EV body platform, high-voltage battery integration, and power electronics, with additional investments planned for the coming years.
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