A critical move from Apple while the dust of the iPhone launch event is still settling: It brought Apple TV to Turkey and made history at the Emmys. We examine both news items together – is this truly a turning point?
Apple made headlines this week with two major consecutive news items in the technology and entertainment world. Apple TV officially became part of the iCloud+ subscription in Turkey, and in the same week, it achieved a historic victory at the Emmy Awards, surpassing HBO and Netflix. In this video, we discuss both developments together and establish the connection between them.
iCloud+ users in Turkey can now access Apple TV's original series and movie library without additional charge. The package also includes Apple Arcade with over 200 games and the Apple Music Select collection offering ad-free listening. The 50 GB entry-level package starts at 49.99 TL per month; we discuss why this pricing is so remarkable compared to Netflix and other platforms.
The Emmy 2026 results announced the same week were just as striking. Apple TV's comedy production, Widow's Bay, won awards in 14 categories, becoming the most awarded series of the night. Apple TV finished an awards night as the leader for the first time in its history, surpassing HBO and Netflix with a total of 28 Emmys.
In the video, we also delve into the awards received by productions such as The Pitt, Pluribus, and DTF St. Louis, and the categories won by names like Noah Wyle, Rhea Seehorn, Jean Smart, and Vince Gilligan.
We analyze how these two news items are actually part of a single strategy, and how Apple is making a move in both prestige and accessibility with its "less but high-quality content" approach. We also discuss how players like Turkcell TV+, Netflix, and BluTV in the Turkish market will be affected by this development.
Has Apple TV's low-priced entry attracted you to this platform? Let's meet in the comments, and don't forget to like the video and subscribe to our channel.
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