A new report published by Ampere Analysis reveals that the GTA 6 trailer, initially released exclusively on Netflix, significantly contributed to the platform. Here are the shared figures...
Rockstar Games' collaboration with Netflix was clearly a huge success from day one. The surge in traffic at the time of the trailer's release overwhelmed Netflix's normally stable servers, causing the application to crash occasionally. Netflix did not share detailed viewership figures, but the fact that the GTA 6 trailer topped Netflix's "most-watched" list that week demonstrated its immense popularity. Now, an independent report suggests that the trailer might have had an even greater impact than previously thought.
Became One of the Top Three Contents to Bring the Most Subscribers to Netflix
A report prepared by Ampere Analysis suggests that the GTA 6 trailer brought over 100,000 subscribers to Netflix. This makes the GTA 6 trailer the third piece of content to attract the most subscribers to Netflix in a single day. Previously, only the final season of Stranger Things and the MMA match between Ronda Rousey and Gina Carano had generated such a large influx of users.
The GTA 6 reveal also appears to have been quite effective in bringing back subscribers who had been away from Netflix for a while. According to Ampere's report, 5% of US users who hadn't opened Netflix in the previous month returned to the platform on the day the GTA 6 trailer was released.
Furthermore, this trailer had an impact beyond just the numbers. The release of a highly anticipated social media phenomenon like the GTA 6 reveal on Netflix before YouTube and other social media platforms strengthened Netflix's "must-have" perception among users. Those without Netflix were left out of this major pop culture event. This also contributed to Netflix positioning itself in a similar space to YouTube.
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