GTA 6, which has managed to create an unprecedented level of anticipation and excitement, was introduced in detail this week with a 26-minute promotional video released on Netflix. This exclusive Netflix release caused viewers to flock to the platform, and the initial figures released confirm this.
Traffic to Netflix Increased by 125%
The GTA 6 trailer has topped Netflix's most-watched list this week. While Netflix has not yet shared official viewership figures, data collected by Sensor Tower reveals the success of this release. Comparing Thursday's data, the day the GTA 6 video was released, with the previous Thursday, Sensor Tower announced that Netflix's mobile usage increased by 50%, and its web traffic surged by 125%.
Due to this heavy traffic, Netflix experienced brief outages, but the issue was resolved quickly. The promotional video was uploaded to YouTube six hours after its Netflix release, where it also garnered millions of views in a short time. As of today, the video on Rockstar Games' official YouTube channel has reached 12 views. This indicates that the promotion reached millions of users not only on Netflix but also on other platforms. Therefore, we can confidently say that Rockstar's experiment with this Netflix collaboration was successful.
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